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Photographerindex.com Announcements -- Dec 22, 2009 | 10:15 pm, Created by : Laurent Benchana |
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Nippon News and Japan Today in strategic partnership for larger news network
Tokyo, Japan, January 29, 2009
Tokyo-based news agency Nippon News announced today that it has entered a strategic partnership with leading news portal Japan Today, which will lead to increased offerings in news content.
The agreement, effective February 1, 2009, grants Nippon News exclusive rights to distribute content on behalf of Japan Today.
Under the agreement, content from Japan Today, including news and feature text and images downloadable at high resolution, will be viewable to all media via the Nippon News website at www.nipponnews.net.
Nippon News founder and director Laurent Benchana said he expected increased traffic to the agency’s news site as well as greater demand for downloadable content as a result of this agreement.
“Since its foundation in 2003, Nippon News has adopted and maintained a leading approach in offering complete news and features to international media about topics not traditionally covered by Japan-based media,” said Mr Benchana.
In 2006, the Nippon News website was redesigned and overhauled to streamline the content selection process for registered users wishing to purchase news, features, photos and videos.
Since then, the site development has continued to evolve to become an elaborate source of news and lifestyle content.
Both Nippon News and Japan Today specialise in reporting on niche topics not usually covered by mainstream media agencies within realms that include politics, sports, current affairs, industry, automotive, banking, arts and entertainment.
“Our niche approach has clearly worked, judging by the increase in demand for our content since our launch,” said Mr Benchana.
“The agreement with Japan Today illustrates an important milestone that Nippon News has achieved following the intense development that the agency has undergone in the past few years.”
The Nippon News website will also offer RSS feeds for Japan Today content updated daily.
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About Nippon News
Nippon News is a Tokyo based media agency that distributes content worldwide. Its clients include major television networks, print and online media. Since its inception in 2003, Nippon News has successfully supported news and feature reporting, as well as corporate communications projects from start to finish through its full range of services. The agency’s network enjoys fast and privileged access to products and services.
Nippon News has adopted the following objectives:
1. To offer complete reports (stories and images) to international media, or images about specific topics traditionally not covered by Japan-based agencies;
2. To offer a large array of international reports to Japanese media by introducing them in Japanese language.
Nippon News also aims to reduce cultural and linguistic barriers and make the worldwide dissemination of information more efficient thanks to its thorough understanding Japanese culture and access to multilingual talent from across the globe.
About Japan Today
Japan Today, launched in September 2000, is a Tokyo-based online newspaper, featuring all the latest news on Japan and the world, including national, political, entertainment, business, technology and sports news.
Japan Today publishes original content, including interviews with celebrities and business executives, and translations of pop culture articles from popular Japanese magazines and newspapers.
As one of the first online news media featuring comment/forum functions, Japan Today’s aim is to provide news and discussion on domestic and international issues. Our goal is to build our resources and content to allow readers to further understand important events and issues in Japan and the world.
 
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